A great write-up by Chad Hill on how to measure and understand the ROI of your SEO budget. http://www.entrepreneur.com/article/236403 There’s a debate taking place in the marketing world about the nature of search engine optimization (SEO). Is it really a distinct marketing channel? More importantly, has it become such a business necessity that ... Read More
17
Oct2014
30
Jul2014
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to ... Read More
23
Jul2014
Google just updated its Maps app for iPhones and iPads. Version 3.2 adds a number of new features that Yelp users are already familiar with, but brings them to Google’s popular navigation and discovery platform.
Among the improvements, Google Maps can now help you find things to do thanks to the new ... Read More
10
Jul2014
Thanks to OrangeSoda for this great article.
You don’t need to assume that marketing your company takes a lot of money. Thanks to the Internet, there are tons of free tips out there to help you. With minimal research, you can implement several of these options on your own. There ... Read More
09
Jul2014
High visibility in Google’s local search results can win you many
customers. Because visibility there is free, it can also save you
huge chunks of advertising dough.
But even many business owners who know about local Google and try
to get visible there don’t actually profit from it. Either they
fall ... Read More