Local SEO... Looks complicated? Let us do it for you!
August 5, 2016Mike Castleberg
Thanks to Mike Volpe for this nice write-up. This is what we do as part of the onboarding process for all new clients. http://blog.hubspot.com/blog/tabid/6307/bid/1612/Free-Advertising-on-Google.aspx It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known ...
February 4, 2015Mike Castleberg
Great article by John Rampton in Forbes Magazine. Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of ...
January 14, 2015Mike Castleberg
A great write-up by Chad Hill on how to measure and understand the ROI of your SEO budget. http://www.entrepreneur.com/article/236403 There’s a debate taking place in the marketing world about the nature of search engine optimization (SEO). Is it really a distinct marketing channel? More importantly, has it become such a business necessity that ...
October 17, 2014Mike Castleberg
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to ...
July 30, 2014Mike Castleberg
Google just updated its Maps app for iPhones and iPads. Version 3.2 adds a number of new features that Yelp users are already familiar with, but brings them to Google’s popular navigation and discovery platform. Among the improvements, Google Maps can now help you find things to do thanks to the new ...
July 23, 2014Mike Castleberg
Thanks to OrangeSoda for this great article. You don’t need to assume that marketing your company takes a lot of money. Thanks to the Internet, there are tons of free tips out there to help you. With minimal research, you can implement several of these options on your own. There ...
July 10, 2014Mike Castleberg
High visibility in Google’s local search results can win you many customers. Because visibility there is free, it can also save you huge chunks of advertising dough. But even many business owners who know about local Google and try to get visible there don’t actually profit from it. Either they fall ...
July 9, 2014Mike Castleberg