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DIY Local SEO Guide

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Local SEO... Looks complicated?  Let us do it for you!  
August 5, 2016Mike Castleberg

Free Advertising On Google

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Thanks to Mike Volpe for this nice write-up.  This is what we do as part of the onboarding process for all new clients. http://blog.hubspot.com/blog/tabid/6307/bid/1612/Free-Advertising-on-Google.aspx It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because Google is always looking to increase the value of its local search results -- as well as its Google Maps application -- the search engine giant has a simple way for you to provide them with that valuable information about ... Read More
February 4, 2015Mike Castleberg

5 Mistakes People Make When Setting Up Their Website

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Great article by John Rampton in Forbes Magazine. Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of your marketing efforts lead back to your website. Which is why it’s of the utmost importance to set up your website correctly. Since creating an online presence seems like a daunting and tedious task, you thought that you could use a little extra help – at least with your website. If ... Read More
January 14, 2015Mike Castleberg

Is SEO a Necessary and Measurable Investment? We sure think so!

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A great write-up by Chad Hill on how to measure and understand the ROI of your SEO budget. http://www.entrepreneur.com/article/236403 There’s a debate taking place in the marketing world about the nature of search engine optimization (SEO). Is it really a distinct marketing channel? More importantly, has it become such a business necessity that it’s unnecessary to measure its return on investment? While the first question understandably interests marketers, it’s not of much interest to businesses, especially small businesses, looking to allocate precious marketing dollars. The return on SEO is where the rubber hits the road. So is SEO a necessity? Or is it a marketing ... Read More
October 17, 2014Mike Castleberg

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