As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the top of search results when queries specifically include the word “Yelp.” You might recall Yelp’s recent accusations that Google was manipulating its ... Read More

Google just updated its Maps app for iPhones and iPads. Version 3.2 adds a number of new features that Yelp users are already familiar with, but brings them to Google’s popular navigation and discovery platform. Among the improvements, Google Maps can now help you find things to do thanks to the new Explore feature, which offers a "local guide that shows you different places and activities depending on the location and time of day." You can also view short descriptions for your search results right on the map, as well as labels for reservations and events that you've made in Gmail. But the biggest ... Read More

Thanks to OrangeSoda for this great article. You don’t need to assume that marketing your company takes a lot of money. Thanks to the Internet, there are tons of free tips out there to help you. With minimal research, you can implement several of these options on your own. There are many merits to hiring a company to handle your overall SEO and PPC campaigns, but there are a few basic things you can take care of yourself before passing things off to the big guys. Evaluate Your Website You should look over your website every few months at the least to ... Read More